Instagram is a visual landscape with exceptional features for people to share beautiful and engaging content. Users on Instagram jump on the platform to engage with pictures and videos of their friends, family, cute animals, travel destinations, valuable brands, and many other areas that appeal to their personal tastes. The ‘valuable brands’ part is what pertains the most to marketers, but all aspects of why users are attracted to Instagram should be considered when you share video marketing content.
Many brands are sold on using Instagram to reach their audience. The stats for Instagram show that, if executed correctly, the platform can be a conversion dream come true. Here are some stats published by Hootsuite that every marketer should take a look at:
1 billion people use Instagram every month.
500 million people use Instagram Stories every day.
200 million users visit at least one business profile daily.
62% of people say they have become more interested in a brand because of Instagram.
Brands post an average of 2.5 Instagram Stories per week.
Instagram Stories for brands have an 85% completion rate.
From a marketing perspective, Instagram sounds like a slam dunk if your brand is a good fit for the platform. However, without the right strategy in place, some brands on Instagram can find it difficult to gain traction with their audience. Here are some tips for making your IG content engaging and valuable to your audience.
Keep it Simple
Instagram is about visual eloquence, and users crave simple and clean designs to interact with. A post on Instagram is structured in the order of picture/video > text > comments. By placing the content in this order, our minds put more focus on the visual elements first. If the visual elements of your post are not engaging, they will never read the text or comments that go with your post. Use simple, clean, and informative videos on Instagram to boost your conversions!
Tailor your Videos for the Instagram Experience
Before uploading your videos to Instagram, save a copy of your original file, and convert your video to the specs that work best for the platform. Tailoring your content to fit the Instagram experience makes it more enjoyable for your customers to interact with.
Instagram automatically mutes all videos in users’ feeds, so most users watch videos without sound. Adding subtitles will help your shoppers gain important information, and it gives them the option to keep the sound off on your video.
Utilize ‘Stories’ and ‘Explore’
Populating content in your feed is only one component of a powerful video strategy on Instagram. Brands often take for granted the exposure on Instagram Stories and Instagram Explore, which users visit frequently.
Before you upload videos to these areas of Instagram, let’s cover what not to do: upload the same piece of content to your feed, stories, and explore. Users visit these areas of Instagram because they all offer uniquely different experiences. Product demos, how-to’s, and behind the scenes videos are great for Instagram Stories and Explore.
