Video marketing is the most engaging form of visual content for online platforms like Google, your website, and social media. More than half of the population are visual learners, so videos are a great way to deliver a lot of information to your audience.
Platforms like Facebook, Instagram, LinkedIn, and many other social media platforms allow brands to natively upload their videos (rather than sharing YouTube links). There are plenty of routes for publishing video content, but there is also a lot of noise.
If you are wondering how to tell a great story and get your videos to stand out above the noise-level, take a look at some of the brands that are setting the bar for video campaign standards today.
1. Grammarly
In all of their marketing videos, Grammarly wastes no time getting to the point. Their videos show a customer struggling and slowly climbing their way to conquering the common writing challenges they face.
Grammarly uses storytelling in all of their marketing videos. These videos make it easy for writers to place themselves in the shoes of the person they are watching. Their videos are short and sweet, all averaging less than 1 minute.
2. Zerto
Explainer video talking about IT resilience and the new features of Zerto's VR 5.0. Is your system running slow? Are you constantly backing up because of ransomware to minimize data loss? Snapshot high impact time is your problem. Don't backup VMs during the day! Protect your VMs with Virtual Replication 5.0.
Zerto’s offerings contain a lot of technical information, which can be hard for most of us to grasp. They put that technical information into a simple video format while making it entertaining, and it’s all under 2 minutes long. These marketing videos immediately address the pain point IT teams are facing, and explain it in a way that leadership can understand.
3. Old Spice
We're not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are insinuating it.
Old Spice keeps their videos entertaining and straightforward, all while telling a story. They place their audience directly in the hero seat of the story, which is engaging, entertaining, and memorable for viewers.
4. Allstate
Mayhem wreaks havoc inside home as a cat.
The Mayhem guy from Allstate is a character that thrives in the world of storytelling. Allstate takes customers through real and relatable scenarios that create a sense of urgency so that customers see Allstate as a trusted company in times of mayhem.
5. Net32
Net32 is a dental supply marketplace where the world's most trusted brands compete for YOUR business. It's built by dentists for dentists. We automatically compare pricing from multiple suppliers to find you the best price. Real time competition drives revolutionary pricing.
Dentists are busy, busy, busy. Especially if that dentist is running their own office. The time it takes to see patients and manage their staff doesn’t leave much time for anything else.
Net32’s video is just over a minute long, so it’s easy for dentists to watch. It gets straight to the point and cuts out all the fluff, making the value in their product stand out right away.
6. Mrs. Meyer’s Clean Day
FOR GENERATIONS we've had to put up with conventional ingredients and sterile smells to get a good clean. Enter Mrs. Meyer's Clean Day. A collection of household products with essential oils from flowers and herbs that smell nice, but really pack a punch against daily dirt and grime.
Talk about storytelling! Mrs. Meyer's videos are the true essence of storytelling and video marketing combined. The story is simple to follow, heartwarming, and easy for viewers to envision themselves in the story.
Not to mention their videos are short and sweet. The one shared above is one of their longer videos at just over 1 minute. They also have a beautiful collection of 16-second product videos that are worth the watch!
7. Subaru
You can fit a lot of life - and a lot of memories - inside a Subaru Forester. In this epic and stylized commercial, we see everything that a young family has ever carried inside their 10-year-old Forester laid out behind the car.
Most car companies boast about how superior their newest line of vehicles is – not Subaru. Each of their videos sells the long-term experience it has with consumers. They establish an emotional connection with their audience by telling a relatable and realistic story. If you are a target customer for Subaru, it's impossible not to see yourself in their commercials.
